Scott Kinney and The Media Evolution: A Day of Discovery at Bucks County IU

Live Blogging

After lunch, the learning resumed with Scott Kinney’s presentation, The Media Evolution. You can find his slide show here. Scott connected media and how it supports diversity to people across the globe and how they interact with media is fundamentally different. If you miss your favorite TV show that is not a Discovery Communications channel (Scott favorite: Heroes), you can watch it on TiVo or NBC TV on your computer. Discovery across the globe broadcasts in 35 languages to 1.5 billion people in 173 countries, and the information that you can gather in a one-minute segment is vast.

We began exploring by taking a a quiz using CPS units. The questions probed how communication has diversified and included: age group had the highest percentage of its members online (12-17); percentage of district CTOs who will buy a computing device for each student by 2011 (48); percentage of teenage-authored blogs (50 ); website with over 100 million videos per day (myspace ); website with largest use and could cover France, Germany, and UK if combined (YouTube); hours per week, excluding email, that young adults spend online (16.7 ).

The question then becomes: How can we support these trends? The answer: Media. Young people (8-18) spend 6.5 hours a day with media, which is the equivalent of a part-time job., with only an hour devoted to homework. How is it possible to spend so much time online: they multi-task. “In” on campuses across America in 2006 was the iPod video, tied with Facebook and text messaging. What does this look like in our classrooms? We can start with short media clips like The Human Body, which debuted a week ago on Streaming, but DEs had access 3 days earlier.

What do we know about integrating media?

  1. Students spend 50 a week experiencing the world with media.
  2. It provides a window into the world they might never see without short video segments.
  3. Learning increases if students interact with media and become a part of the experience.

Atlas within Streaming is a great example of interaction with content using media. But the evolution does not stop with students interacting with media. They want to become creators of content and producers of information. They want to shape their learning through discoveries that enable them to move from beginner to expert, from beta versions to Texte de Qualite’.

What is the value of students telling their story?

  1. They feel valued.
  2. They are writing, reading, evaluating culture and interacting.
  3. They are able to differentiate how they deliver their content.

According to Dan Pink, facts have become free and that’s what the internet has created. Storytelling becomes important because it moves beyond fact–easily accessible on instant demand–to put a face and feeling to the facts. Tools to enable creation and production on a PC begin with Photo Story, which allows you to mix images, DiscoveryStreaming clips, voice overs, and music for digital storytelling. (On a MacBook, use iMovie to achieve the same product).What are the skills students must have to produce these products?

  1. Technology to access the internet.
  2. Research and organizational skills.

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