The CEO of Discovery Education, Bill Goodwyn, just weighed in on his thoughts about Apple’s entry into the digital textbook world. He makes some fantastic points in the post and it’s well worth reading in its entirety. Just to whet your appetite though, here’s a taste:
My hope is that the proliferation of digital textbooks – Apple or otherwise – in classrooms throughout America will have the same desired effect: the educational device will become a catalyst for changing the educational culture.
He goes into much more detail about the impact the iPod had on the music industry. It wasn’t just about the device, it was the catalyst that fundamentally changed the culture of the way we all consume music. Will Apple’s digital textbook offering help bring about that same change in education? It remains to be seen. But regardless, Bill points out that the shift from bits to bytes is just a start. Which is why we here at Discovery Education aren’t satisfied to just offer up the Techbook and slap a price tag on it.
Yes, digital textbooks are certainly a start, but if we are truly interested in transformation, we have to take that start and carry it to the finish line. We need to ensure that the device gets the support that it needs to transform the culture. At the end of the day, we know that it will only be the pairing of digital tools with real support for educators that will impact student achievement.
It’s statements like this that make me proud to work at DE. There are many more profitable models out there. But at the end of the day, the bottom line isn’t on a spreadsheet. It’s in the impact that our efforts are having in classrooms around the world.
When we see student achievement soar because our solutions have helped teachers to effectively integrate technology into their classrooms, we know that we haven’t just been mired in activity. Together, we have achieved.
Indeed. Click through. Read the entire post. And share your thoughts. You’ve got a direct line to the man who is at the helm of Discovery Education and he wants to know what you think.