On this day… birth of Levi Strauss!

525px-Levi_Strauss_1On this day in 1829, Levi Strauss was born in Buttenheim, Bavaria (now Germany). Strauss moved to New York in 1846, where his brothers owned a dry goods business. In 1853, Strauss moved again—this time to San Francisco, California. Strauss opened his own dry goods business on the West Coast, and called it “Levi Strauss & Co.”

Years later, Strauss and a business partner invented a new kind of work pants that were held together at the pockets by metal rivets. Gold miners loved the durability of the innovative pants, which were called “waist overalls” at the time. These days we call the pants “blue jeans,” which have maintained popularity since Strauss invented them in 1873.

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To learn more about Levi Strauss and the invention of blue jeans, check out Blue Jeans Innovation [03:45]. This segment is part of California Up-Close: Westward Expansion and Statehood [26:38].

Tune in to Future@Now: Roadmap to the Digital Transition, starting at 9AM EST. Join our livestream event as we welcome innovative educators, association leaders, and corporate visionaries as they provide their insights, advice, and successes with the digital transition! This year’s live event has ended. Instructions for viewing archived event materials will be sent to Future@Now registrants shortly. DiscoveryEducation.com/futurenow2014

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