Web page portals are getting an extreme makeover

According to Bare Bones 101, the definition of a Portal:

Portals are directories that have been created or taken over by commercial interests and then reconfigured to act as gateways to the web. These portal sites not only link to popular subject categories, they also offer additional services such as email, current news, stock quotes, travel information and maps.

Some of the best examples of portals are Yahoo, AOL and MSN. These websites want you to use their page as your home page. When you open up your browser – everything is there: mail, weather, news, stocks, etc.. The only problem is that most of the content on the front of these pages are “sponsored links”. The pages are busy and have a lot of ads.

With the invention of personalized homepages like iGoogle, MyYahoo, MyAOL, Pageflakes, Netvibes, and Windows Live – I think we will see less and less use of the traditional portal page. If you already have a Gmail account, you should definitely set up your iGoogle page. It’s fun to add new widgets for mail, calendar, RSS, weather, joke of the day, etc. I get to choose what’s on my homepage. I don’t need MSN to tell me what to read or look at anymore.

Image source: http://www.techcrunch.com/2008/02/24/the-personalized-homepage-war-who-matters/

Subject Directories – You’ve come a long way, baby!

Remember what the Yahoo website looked like 10 years ago? No? Just go to “The Wayback Machine” and you can pull up an archived version of their page. A sample is here (right). Remember how Yahoo “attempted” to organize web sites into categories. First you would start in a subject area like Science … then click on a category like Astronomy … then finally to a huge listing of websites?? Takes you back huh?

According to Bare Bones 101:

Subject directories, unlike search engines, are created and maintained by human editors, not electronic spiders or robots. The editors review and select sites for inclusion in their directories on the basis of previously determined selection criteria. The resources they list are usually annotated. Directories tend to be smaller than search engine databases, typically indexing only the home page or top level pages of a site. They may include a search engine for searching their own directory (or the web, if a directory search yields unsatisfactory or no results.)

Today, the line between subject directories and search engines is blurring. Most subject directories have partnered with search engines to query their databases and search the web for additional sources, while search engines are acquiring subject directories or creating their own.

For example, look at these 3 versions of Yahoo:

One of the best subject directories out there is the Open Directory Project http://www.dmoz.org/. The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. From their website:

The Open Directory was founded in the spirit of the Open Source movement, and is the only major directory that is 100% free. There is not, nor will there ever be, a cost to submit a site to the directory, and/or to use the directory’s data. The Open Directory data is made available for free to anyone who agrees to comply with our free use license.

The Open Directory powers the core directory services for the Web’s largest and most popular search engines and portals, including Netscape Search, AOL Search, Google, Lycos, HotBot, DirectHit, and hundreds of others.

Subject directories are best for browsing and for searches of a more general nature. They are good sources for information on popular topics, organizations, commercial sites and products. When you’d like to see what kind of information is available on the Web in a particular field or area of interest, go to a directory and browse through the subject categories.

Some other subject directories to check out:

Next up: Portals …

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