Digital Story Selling

This is a re-post from September 22 that didn’t make the migration from the old blog site.

Just in case you haven’t got the message that digital/visual storytelling is pervasive in our society, here’s another contest (thanks to Pam Nielson). The Meijer chain of stores is sponsoring a contest for grades 5-12 with another “Just for Fun” category that is open to the general community. Basically, all you have to do is tout the value of any Meijer branded product in a 30 second commercial. In their school sample video a cheerleading squad claims their bake sale profits have gone up while the football players show how the store brand cola reacts better with Mentos. I’ll have to turn that one over to our in-house Mentos and soda expert, Lance Rougeux, for independent verification before I lend any credence to it though. The “Just for Fun” category sample mimics the old black and white private eye genre.
Do you have a favorite Meijer product? Would you and your class like to try for the $2,500 grand prize or one of the four $1,000 prizes? You have until December 27th to submit an entry. They also have a page with downloadable music and some graphics that you can use.
And even if you don’t take part in this contest, consider using commercials as a storytelling vehicle in your classes. They are short and to the point and easy to spoof. Imagine Pythagoras selling his theorem on late night TV, maybe even throwing in the formula for the circumference of a circle if you order in the next 15 minutes. Or a Spanish speaker extolling the virtues of the imperfect tense over the preterite. There is lots of fun to be had along with deeper understanding of subject matter selling learning this way.


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