In the near future, pharma companies will thus need to make a compelling case to patients and the government as to why treatment adherence is worth it. They will need to generate exact data on what it means to be adherent and what the impact will be if you are not. Social media can be a great way of gathering this data
Exactly! And this is not just true about medical recommendations, it’s true about ALL professional “advice.”
People who sell professional services of any kind have simply GOT to get social media!