Wow! You have to love it when a town comes together to make some magic. Grand Rapids, Michigan has done just that. Magic!
I share this, not to suggest that a school district would or should do the same thing as you will see in the video and to suggest that telling your story through video and online posting may make a lot of sense.
Sit back for nine minutes and enjoy this amazing video and the fact that is was made in by a community excited about their city. Getting people excited about their school district is part of the work of leadership.
So click on this link and then click on the video and enjoy!