C = D x V x F > R

If You Are Interested In Organizational Change, You’ll Be Interested In Richard Beckhard’s Famous Equation   C = D x V x F > R

Change = Dissatisfaction X Vision X First Steps > Resistance

C = Change

  •  What change do you want for your organization or for yourself?

D = Dissatisfaction with Current Situation

  •  On a scale of 1-10 (Low-High), how dissatisfied are others/you with the current situation.

V = Vision of a Desired/Preferred Situation

  •  Describe in detail and sketch/diagram the preferred situation – the result you’re wanting to create.

F = First Steps Toward Vision

  •  What 3 things need to happen immediately to create the preferred situation?




R = Resistance

  •  What resistance might you anticipate?  On a scale of 1-10 (Low-High), how strong might the resistance be?

Richard Beckhard, Organizational Transitions, 2nd ed., Addison-Wesley, 1987


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