Recognize Red Ribbon Week with New Resources and Learning Experiences from Dose of Knowledge

Red Ribbon Week takes place each year from October 23rd to 31st and is dedicated to raising student awareness about the dangers of substance misuse through hands-on learning opportunities. Discovery Education and CVS Health are partnering to host as part of the Dose of Knowledge program to support educators, students and communities in the fight against substance misuse. An expansion of CVS Health’s Pharmacists Teach program, Dose of Knowledge strives to empower educators and pharmacists to address substance misuse and educate students to make good decisions for the health and well-being of themselves and their community.

As instances of misuse continue to rise among young people as a result of the stress and social isolation students may be experiencing as a result of COVID-19, it is more important than ever that we all play an active role in helping students make healthier choices.

Engage students during Red Ribbon Week and beyond!


Critical discussions about healthy decision-making start with honest expressions! Students can help lead the way during Red Ribbon Week by sharing a picture, digital poster, poem, blog, painting or other original work of art related to substance misuse prevention.

Creative expressions could include a…

  • poem about managing stress
  • video demonstrating responses to peer pressure
  • comic strip depicting a triumph over addiction
  • song inspiring youth to make healthy choices
  • blog highlighting the impact of substance misuse on the brain

Use #DoseOfKnowledge to share students’ expressions on Twitter throughout the week and their art could be featured at!

Day of Learning, October 27

11-11:45am ET: Engage students in healthy discussions around the importance of preventing opioid and prescription medication misuse, with subject matter experts and special guests. The discussion will be broadcast live on the Discovery Education Facebook page, and will be available on-demand. Register now to receive updates and reminders!

2pm ET: Follow us on Twitter to learn more about the new resources available to support opioid misuse education in classrooms, homes and communities. Follow the conversation all day long on Twitter using #DoseofKnowledge.

New Resources to Ignite Conversations

Dose of Knowledge features flexible, standards-aligned resources to support educators in integrating substance misuse education into their day-to-day lessons. In the newly released digital exploration “Prescription Medication Misuse and the Adolescent Brain and Body,” students learn about the effects misuse of substances can have on their developing brains and bodies. The module can be utilized in a one-to-one environment or as part of distance learning, allowing students to move through at their own pace; or in a class environment with the use of a projector and screen or whiteboard. Accompanying discussion questions help extend learning and offer students the opportunity for deeper reflection.

Additional digital lesson bundles can also be utilized in a variety of learning environments and expand on a number of topics, including ways students can support those who may be struggling with substance misuse, peer pressure and refusal tactics and the long-term effects of substance misuse on the brain.

Red Ribbon Week provides a unique opportunity to begin engaging students in meaningful, fact-based conversations about substance misuse and its impact on their health. Learn more at and explore additional resources on the Dose of Knowledge channel in Discovery Education Experience.